We are excited to share our newest feature to help wineries sell more online and improve the customer shopping experience:Product Upsells.
Upselling is not only a great way to optimize the value of every sale and grow your winery’s DTC revenue, but the personalization it offers has also become an expectation of Gen Z and Millennials.
With VinesOS Product Upsells you can quickly spotlight and promote the wines your customers will love, whether it is on their Shop pages, the Checkout page, or when members are logged in. On the POS, your sales staff can recommend wines based on what your customers like while tasting.
VinesOS Product Upsells enables:
wineries to recommended wines in a separate section called 'You May Also Like...'. Wines can be automatically recommended based on the VinesOS algorithm or can be mapped manually.
the suggestion of alternate wines to prevent losing sales if releases are out of stock.
upselling memberships by recommending member-only wines to guest customers.
recommendations of wines based on wine club members' past purchases, also adding a touch of personalization, greeting them by name.
cross-sells on the Checkout Page by promoting other wines their customers may like or best-selling and featured wines.
staff members to recommend wines at a tasting based on the customer's preferences.
The VinesOS Product Upsells Feature is Excellent for:
Selling more wine
Improving your customer experience
Offering members a more personalized experience
Training staff on what wines to pour to sell more on site
Studies have shown almost 25% higher total revenue per transaction when offering product recommendations.
84% of online shoppers report that personalization influences their purchases, and even more, 88% are more likely to continue shopping on a retailer website that offers a personalized experience.
68% of online shoppers have purchased an item they didn't initially intend to on a retailer's website when product recommendations were personalized.
84% of shoppers report that personalization influences their decision to shop with specific brands.
42% of shoppers report that targeted promotions and sales notifications were the most influential factor in their decision to purchase from a particular brand.
73% of Gen Z and Millennials expect online retailers to provide this experience.
